Westfield Airport West
Westfield Bondi Junction
Westfield Fountain Gate
Westfield Garden City
Westfield Manukau City
Westfield Mt Druitt
Westfield North Lakes
Westfield Plenty Valley
Westfield St Lukes
Westfield Tea Tree Plaza
Westfield Warringah Mall
Westfield West Lakes
Westfield Whitford City
The Westfield shopping environment offers a dynamic range of marketing opportunities. Each centre has a dedicated team of marketing experts who actively promote their centre via Seasonal Programs and Tactical Initiatives to drive customer visitation.
The range of solutions include digital media, online and in-centre marketing platforms that are leveraged across the year to promote centre-led events and activities, seasonal campaigns, tactical activities. Teams also consult with retailers to help devise and/or amplify retailer marketing activity leveraging a mix of complimentary and paid solutions.
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Our annual calendar of season-based and occasion-based campaigns, promotions and events help our retailers reach and engage with a broader range of Westfield customers.
Programs include seasonal fashion, key sales periods such as toy sale and EOFY plus seasonal events such as Back to School, Chinese New Year, Easter, Mother's and Father's Day, Halloween and Christmas.
We encourage all retailers to consider participation either through product placement within our owned media channels, visual merchandising or in-centre events.
Tactical initiatives are utilised within centres to drive higher engagement and dwell time from customers and are often aligned to Seasonal Programs.
Initiatives include immersive customer experiences such as cooking demonstrations and food tastings, childrens entertainment and fashion and home styling advice.
Within the Westfield retail environment we offer a range of digital, online and experience platforms, along with our SmartScreen & SuperScreen digital media advertising network to help retailers and brands engage and connect with Westfield customers.
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Scentre Group introduces new joint venture partner for a 50% interest in Westfield Burwood, Sydney