26 Mar 2021

Providing our communities with access to our spaces

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Our Centre Experience teams work with our Westfield Local Heroes and community partners, offering them spaces they can activate to connect with the community and create unique experiences in our Westfield Living Centres. 

Director Leasing and Retail Solutions, John Papagiannis said: “Our Centre Experience teams are always exploring new ways to partner with our Westfield Local Heroes and community partners to help them connect with their local communities. What are introduced as one-off community-led activations, often evolve into long-term, valued services due to the volume of positive feedback and engagement we receive from customers.”   

Upparel’s first physical store 

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We partnered with Upparel, a textile upcycling company, to support the launch of its first physical store in Westfield Southland. We offered the start-up a vacant tenancy for three months. 

Upparel was listed as one of the 20 coolest retailers in Australia by Inside Retail in November 2020. It takes clothing, shoes and totes and either rehomes, repurposes or recycles the goods. We are also working with Upparel to collect and recycle old Westfield uniforms. 

The business started operating in 2020 and has already diverted almost 1.5 million items from landfill.  

Westfield Southland Centre Manager, Michael Croxford, said: “What Upparel is doing is really resonating with customers and they have plans to be even greener. If we can be a part of their story, supporting their connection with customers while they are building and refining the business, then that is a fantastic outcome for everyone.” 

ANON art exhibition 

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When a tenancy became available at Westfield Carindale, Centre Manager Matt Powis reached out to the Sunlight Centre (a 2018 Westfield Local Hero and 2019 Finalist) to bring the ANON art exhibition and store to life. It resulted in the charity’s most successful fundraising event ever. 

Matt said: “Every year the Sunlight Centre hosts an art auction with local professional artists donating all of the pieces. The catch is that the artists remain anonymous until after each piece is purchased.  

“We offered the Sunlight Centre a premium shop location during Westfield’s Week of Offers. The exhibition added unique vibrancy to the precinct and after TV advertising by the Sunlight Centre, their exposure to our local community was significant. 

“We offered the Sunlight Centre a premium shop location during Westfield’s Week of Offers. The exhibition added unique vibrancy to the precinct and after TV advertising by the Sunlight Centre, their exposure to our local community was significant.  

“The Sunlight Centre offers free face-to-face crisis counselling and the exhibition raised critical funding for these services. It also initiated some important conversations and drew in new clients, highlighting the overall success of our partnership.” 

The Sunlight Centre is now considering a move into Westfield Carindale to offer free counselling to the community and our retail partners’ staff. 
 

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