Westfield Labs serves as a global digital lab focused on innovation for the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world. The Labs team is based in the San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialised globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward. Westfield Labs is owned by Westfield Corporation. Scentre Group has an agreement with Westfield Corporation under which Scentre Group has access to core digital services and collaborates with Westfield Labs on initiatives that relate to the Australian and New Zealand markets. This arrangement is aimed at making the latest ideas and technology available to Scentre Group so that it can continue to better connect shopper and retailers.
For more information visit www.westfieldlabs.com