Insight unlocks opportunity

Opportunity is knowing what drives customer behaviour

Grow your business by understanding how consumers are behaving.
Our rich customer insight and owned environments unlock growth solutions for your business to create impact, awareness and to reach more customers.

More customers are choosing to spend their time at Westfield and in the past year, we welcomed 480 million visitors* seeking experiences that enrich their lives and communities.

During seasonal periods Westfield destinations come alive - with immersive experiences and activities for families.

What do our customers value?

We know our customers, and these insights can be valuable to your business. In 2023, we know health and well being is a priority for Westfield customers, who are evaluating their health and diet products, and spending 2 x more** on health and beauty than non-Westfield customers.

Our customers also told us they value connection and shared experiences with travel a key category following pandemic-impacted years. Australians are seeking to reconnect with family and friends, near and abroad or are considering their next holiday.

Our research shows that Westfield customers spend 59% more on travel than the average Australian, and 75% are inspired to seek more information after being served an ad on our platforms**.

Stronger connections

BrandSpace gives businesses and brands more ways to push clients through the funnel, with 42% of customers more likely to take action after engaging with brand in the Westfield environment**.

Let BrandSpace help you take advantage of our unrivaled Westfield destinations, to connect your business with more valuable customers who are motivated to take action.

Sources:
*Scentre Group FY22 Financial Year Results
**Westfield IQ Mindsets Study 2023