Insight unlocks opportunity

Opportunity is knowing what drives customer behaviour

Grow your business by understanding how consumers are behaving.
Our rich customer insight and owned environments unlock growth solutions for your business to create impact, awareness and to reach more customers.

More customers are choosing to spend their time at Westfield and in the past year, we welcomed 41.2 million visitors* seeking experiences that enrich their lives and communities.

During seasonal periods Westfield destinations come alive - with immersive experiences and activities for families.

What we know

We know our customers, and these insights can be valuable to your business. In 2023, we know health and well being is a priority for New Zealand Westfield customers, who are evaluating their health and diet products, and spending 1.8x more on health and beauty than non-Westfield customers**. 

Our customers also told us they value connection and shared experiences with travel a key category following pandemic-impacted years. This is a core focus for 2023 with New Zealanders wanting to reconnect with family and friends, near and abroad or are considering their next holiday.

Our research shows that Westfield customers spend 1.5x more on entertainment while in centre (including travel), and 40% more likely to be seeking information when at Westfield, proving we have a brand primed audience**.

Stronger connections

BrandSpace gives businesses and brands more ways to push clients through the funnel, with 29% of customers more likely to visit a website to find out more after engaging with brands in the Westfield environment**.

Let BrandSpace help you take advantage of our unrivaled Westfield destinations, to connect your business with more valuable customers who are motivated to take action.

Sources:
*Scentre Group NZ FY22 Financial Year Results
**Westfield IQ Mindsets Study 2023 NZ