Scentre Group

The Season for Westfield, AU 2023

Scentre Group and Westfield destinations embody the magic of the season,
and it is magic like no other.

At BrandSpace we are bringing the magic of the season to our valued commercial partners. BrandSpace offers businesses and brands, sophisticated media and retail solutions to take advantage of the magic of our destinations to make more valuable connections.

The season is underpinned by prized rituals, which look different for everyone extending beyond Christmas, delivering opportunities for brands to capitalise on increased dwell time, spend and visitation over four influential months. From setting up a Christmas tree, to undertaking an annual family holiday, from October through to January, customers undertake a range of seasonal rituals which become valued memories. At the heart of these rituals are our 37 Westfield destinations and the experiences they create – which plays a role as a ritual within itself.

Beyond traditional gifting, customers choose Westfield as a destination to fulfill all their seasonal rituals – from family entertainment to big ticket purchases and everything in between. Acting as an enabler, or core function of these valuable seasonable behaviours – Westfield delivers a powerful platform to unlock the season without compromise during the most critical calendar moments of the year.

Extraordinary Destinations

The magic of the season comes to life in our destinations, through valuable customer behaviour and the connected experiences as our extraordinary destinations turn into festive hubs, drawing valuable customers in, more often, and for longer.

Westfield is the number one choice for Christmas shopping in Australia and New Zealand*, so much so that our destinations have become engrained in our culture, and why we call it The Season for Westfield.

During The Season for Westfield, our customers visit our destinations and immerse themselves in the magic of the season and we are among the most frequented destinations in the regions we operate.

High Value Customers

Nearly 9 in 10** Westfield customers are primed, stimulated and ready to buy when in our destinations. They come seeking gifting and entertainment inspiration to make the season special.

Whether you are looking to drive sales, increase awareness or build credibility, these seasonal moments deliver an attractive and optimal combination to ensure partner success during most important time

To optimise this key season, our customers can easily navigate through a customised suite of solutions, offering more ways for brands to capture the magic of these audiences, at each stage of their buying journey. These personas have been established based on spending habits, life stage and mindset, offering a sense of familiarity with which advertisers can connect with, on a personal level and as marketers.

Season for Westfield AU

Connected Experiences

Our commercial partners can benefit from the insights and strategic support available to ensure optimal engagement for your campaign.

We offer a curated suite of solutions to leverage the exclusive knowledge we share of our destinations, customers and their behaviours, in a way no one else can. Designed to deliver maximum impact & efficiency, we work with business partners to form a curated solution leveraging the strength of the Westfield ecosystem.


  • Drive rapid awareness and impact at scale across our premium screen network, and effectively engage the valuable Westfield customer, across the season.


  • Leverage the sentiment and magic of Westfield's established, trusted, hero seasonal brand moments, that can be tailored to meet your unique objectives.


  • Seasonally strategic, scalable solutions for your brands to own.

Learn more about the Season for Westfield - CONTACT US

We work with brands to utilise our extensive seasonal, customer and location knowledge to deliver the most relevant reach, placing brands in the most strategic touchpoints to drive campaign efficiency.

BrandSpace is in the business of growing businesses and amplifying their potential, we also support our broader company goal to create the places people choose to come, more often and for longer.

Feel the Magic – it’s the Season for Westfield


We acknowledge the Traditional Owners and communities of the lands on which our business operates.
We pay our respect to Aboriginal and Torres Strait Islander cultures and to their Elders past and present.
We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.
Scentre Group
About Us

Looking for a shopping centre or store?

ABN 66 001 671 496

85 Castlereagh St Sydney NSW 2000

GPO BOX 4004 Sydney NSW 2001

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