Our Regional Manager Centre Experience, Lachlan Monfries said: “We’re looking at how we can add value to our businesses in the long-term and how we can support them as they pursue their customer strategy, particularly our SME retailers.
“An important element of how we are planning to do that is through a Business Partner Support Program. We know that the brands and businesses in retail that are continuing to win today are the ones who have invested in really good physical store networks and can amplify their ability to connect with customers physically as well as online. It’s not one or the other – it’s maximising the opportunity to connect with customers across all channels.
“Throughout 2021, government restrictions across Australia and New Zealand meant many of our SME business partners or ‘mum and dad’ retailers were temporarily closed, so providing support was more important than ever.”
To address the immediate issues of trading while in lockdown, our team partnered with Kelly Slessor, a digital retail expert, to tailor an online seminar for our business partners that focused on setting up a digital footprint and organising back-end technology for click and collect and online sales.
Over 100 people attended the free-of-charge seminar and feedback was positive.
To continue supporting our partners build their knowledge around online trading, we subsidised 50% of the cost of undertaking Kelly’s six-week Digital Growth Program for seminar attendees.
Ben, Campbell’s Newsagency in Westfield Marion, said: "What a wealth of UpToDate information Kelly has to offer. Kelly’s approach in teaching and desire for your business to do well is unquestionable. As a business person, I now know what I need to make my online shopping platforms work, without getting slugged hefty IT costs."
Helen Wieland, Sunglass Couture, said: “What a great course and thank you for being our Digital Growth Coach. The information of where to find, how to do, what to look for and in particular the data reports and tools to use have saved a lot of time and money. The ability to watch back sessions has been a major help too. Would recommend other business’s get on this course with you to learn and grow their ecommerce business.”
Geneane Gusse, Gallerie Fine Jewellery, said: “The course with Kelly is a fabulous digital journey of information tips & tricks, current & up to date with the ever-changing digital world. Lots of information available and a whole book of notes to implement to take my digital journey to the next level. Can’t wait to see my business rank number one in google searches.”
Lachlan continued: “In addition to positive feedback from those who continued to complete the Digital growth Program, a number of retailers have since committed to joining Westfield Direct to extend the reach of their businesses through our online aggregated click and collect service.
“Westfield Direct is an extension of our in-centre experience. Through Westfield Direct, our business partners can leverage their store networks to increase productivity and reduce the cost of fulfillment.
“Following the success of Kelly’s Digital Growth Seminar, we are assessing opportunities to develop an expanded seminar series with a range of content to inspire and grow the capability of our business partners.”