David Jones store opening completes redevelopment of Westfield Shoppingtown Southland
05 May 2000
The redevelopment and repositioning of Westfield ShoppingtownSouthland, which is jointly owned by Westfield Trust and AMP, hasbeen completed following today’s opening of a new David Jones storeat the centre.
Westfield and AMP have invested more than $300 million in thecentre over the past two years to expand dramatically the retailoffer and to provide the Bayside area of Melbourne with the latestin international retail experiences.
The redeveloped centre now offers 11 major stores, around 380specialty stores and parking for 5,700 cars. The 11 major storesare:
- two department stores – Myer and David Jones;
- three discount department stores – BigW, Kmart andTarget/Target Home;
- three supermarkets – Coles, Safeway and Franklins Fresh;
- Harris Scarfe and a Billy Guyatts Megastore; and
- a Village 16-screen megaplex.
Westfield Managing Director Steven Lowy said today: “Southlandnow offers the greatest range of retail major store brands underone roof in Australia. The new centre will cater for all thevarying needs of Melbourne’s Bayside region for many years to come,including convenience, fashion, leisure and homewares shopping aswell as dining and entertainment.
“The comprehensive range offered at Southland builds on thesuccess of Westfield redevelopment projects around the country,including Miranda and Parramatta in Sydney and Marion inAdelaide.”
Southland’s centre sales are already benefiting from theredevelopment project. In 1998, when redevelopment began, centresales were about $300 million a year. Based on the success of otherWestfield redevelopment projects, such as Westfield ShoppingtownsMiranda and Parramatta in Sydney, sales at Southland are forecastto exceed $500 million a year.
AMP Director of Property Australasia Rob Morrison said: “TheSouthland project is an excellent example of how AMP and Westfieldwork together to produce an outstanding redevelopment. It is thesecond of three projects to be completed by the Westfield-AMPpartnership following AMP’s 1994 acquisition of a 50% interest inSouthland and Tea Tree Plaza in Adelaide. Planning for our thirdjoint venture project, at Bondi Junction in Sydney, is well underway.”
David Jones chief executive officer Peter Wilkinson said: ” I amdelighted with our new store at Southland. This store is animportant step in our expansion into Melbourne and I look forwardto offering Southland shoppers the David Jones experience incontemporary store design with professional and helpfulservice.”
Coles Myer chief executive officer Dennis Eck said the latestformat Coles and Kmart stores, which opened at Southland in Augustlast year, were performing strongly.
“Together with Westfield, we have delivered new format Coles andKmart stores which are trading 24 hours a day, 7 days a week inthis highly prominent and convenient location and are deliveringexcellent results for our group,” Mr Eck said.
The completion of the project also marks the first anniversaryof the opening of the 16-screen Village complex and TheStreet, an adjoining entertainment and leisure precinct.
Village chief executive officer Graham Burke said: “The Villagecomplex at Southland has quickly established itself as one of thefive most successful cinema complexes in the country. The provisionof a true entertainment destination has emerged as a strong andvalid direction in urban redevelopment and locating thesefacilities within vibrant hubs of activity appears the to be theright answer.”
The Southland project has been opened in several stages,starting with The Street in April 1999, then the new Coles andKmart stores and the market mall in August 1999, the relocated Myerstore in October 1999 and now the new David Jones store.