Westfield Doncaster

  • Doncaster

  • Doncaster

  • Doncaster

  • Doncaster


Westfield Doncaster

Westfield Doncaster is a world class Living Centre situated 17 kilometres from the Melbourne CBD and currently catering to a trade area population over 770,000 residents, with a total accessible market of 2.3 million residents.

One of Melbourne’s largest shopping centres, Doncaster is home to many of Australia’s leading brands including David Jones, Myer, Big W, Coles, Woolworths, Apple and Zara. The centre boasts one of the best fashion offers in the city with approximately 420 specialty stores, and complemented by valet parking, electric car charging and styling services. This year, the centre's Target store will be transformed Into a Kmart store as part of the Kmart Group's plans to optimise its store network within the Westfield Living Centre portfolio.

In 2020, a $30 million redevelopment of Westfield Doncaster’s level two dining and entertainment precinct was completed.  The new rooftop modern-village style indoor/outdoor dining and entertainment precinct features 14 restaurants and has become a convenient and social dining destination for Melbourne's East. 

The total retail spend in Westfield Doncaster’s Total Trade Area in 2020 was estimated at $12.4 billion while the total retail spend in the Main Trade Area is estimated at $6.0 billion. The total annual retail spend per capita for the Westfield Doncaster Total Trade Area is estimated at $16,018 which is 7% above the Melbourne metro average ($14,945).

The average household income in 2016 in the Main Trade area was $105,678 per annum which was 6% above the Melbourne Metro average ($99,752).  There are high levels of home ownership in the area with 76% of households in the Main Trade Area owning their home or paying a mortgage, and also a high proportion (81%) of all workers in the area are managers, professionals or other white-collar workers.

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Sources:    Urbis;  Market Info; ABS (incl. Census 2016); and Quantium (Quantium's data output captures the electronic bank transactions of representative sample of people who purchased at Westfield Living Centres in the year to 31 December 2020. Representative electronic bank transaction data is weighted using the ABS 2016 Census to be demographically and nationally representative of the Australian market. ). Refer to applicable Westfield Living Centre Trade Area Maps for further trade area information. Drives times were estimated using Google in 2019.
Note: Household income estimates are as at the Census year, Population and Retail expenditure estimates were calculated before the COVID-19 pandemic and provided as a guide.
Disclaimer:    The portfolio information on this webpage is produced by Scentre Shopping Centre Management Pty Ltd ACN 000 712 710 and its related bodies corporate, as applicable (Scentre Group). The information is provided in good faith and is believed to be correct as at February 2021.  The information does not constitute any offer, warranty or representation as to the profitability of the Centre or any premises.  You should make your own enquiries and obtain your own legal, business and financial advice about your participation in the Centre and you must satisfy yourself as to the correctness of the information set out on this webpage before acting on it.  Any forward looking statements on this webpage are not assured or guaranteed and may be affected by a number of unforeseen circumstances.  The extent of any redevelopment and its timing may change dependent on a range of issues.  Any retailers, location of tenancies, depiction of usage or category of retailers represented are for illustrative purposes only and do not constitute any representation as to the final tenancy mix of any redevelopment or otherwise.  Neither Scentre Group, the lessor, nor any of their related bodies corporate will be liable or otherwise responsible for any loss or damage (whether from negligence or otherwise) suffered as a result of any decision that you may make to act on the information contained in this presentation.

Tahani Kassem

Kiosk Leasing Executive, Leasing

0447 798 436

Lewis Greenhalgh

Leasing Executive, Leasing

0437 473 586

Karen van den Hengel

Leasing Executive, Leasing

0457 554 871

Daniel Lombardi

Regional Manager, Leasing

0438 450 416

Geoff Wright

Regional Manager, Retail Design & Delivery

0437 377 217

Brand & Retail Solutions Contacts
Promotional, Pop up & Advertising
+61 2 9358 7441
Online Enquiry
digital & online
sponsorship & custom campaigns
experiential & pop-up
619 Doncaster Rd (Cnr Williamsons Rd)
Doncaster, VIC 3108

03 9848 1699


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