Westfield Southland

  • Southland

  • Southland


Westfield Southland

Westfield Southland is one of the largest shopping centres in Victoria. Located 16 kilometres from the Melbourne CBD, the centre is defined by a broad retail, services and entertainment offer. It currently caters to a trade area population of approximately 605,000 residents, with a total accessible market of 1.2 million residents.

Westfield Southland is home to a many of Australia’s most well-known retailers including David Jones, Myer, Big W, Kmart, Target, Coles, Woolworths, ALDI and Apple. There is a Village cinemas complex on site and a broad mix of approximately 370 specialty stores.

The total retail spend by the Westfield Southland Total Trade Area was estimated at $9.4 billion in 2020 while the total retail spend by the Main Trade Area was estimated at $5.2 billion.

At $15,991 per annum in 2020, the retail spend per capita in the Main Trade Area is 7% higher than the Melbourne metro average ($14,945). Westfield Southland’s Main Trade Area also has a high average annual household income of $106,871 per annum in 2016, which is 7% above the Melbourne Metro average.  There is also a high rate of home ownership with 76% of households owning their own homes or paying a mortgage compared to the Melbourne Metro average of 69%.

The Main Trade Area is characterised by managers, professionals or other white-collar workers; with 79% of workers falling in to these categories, higher than the Melbourne Metro average of 73%.

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Sources:    Urbis;  Market Info; ABS (incl. Census 2016); and Quantium (Quantium's data output captures the electronic bank transactions of representative sample of people who purchased at Westfield Living Centres in the year to 31 December 2020. Representative electronic bank transaction data is weighted using the ABS 2016 Census to be demographically and nationally representative of the Australian market. ). Refer to applicable Westfield Living Centre Trade Area Maps for further trade area information. Drives times were estimated using Google in 2019.
Note: Household income estimates are as at the Census year, Population and Retail expenditure estimates were calculated before the COVID-19 pandemic and provided as a guide.
Disclaimer:    The portfolio information on this webpage is produced by Scentre Shopping Centre Management Pty Ltd ACN 000 712 710 and its related bodies corporate, as applicable (Scentre Group). The information is provided in good faith and is believed to be correct as at February 2021.  The information does not constitute any offer, warranty or representation as to the profitability of the Centre or any premises.  You should make your own enquiries and obtain your own legal, business and financial advice about your participation in the Centre and you must satisfy yourself as to the correctness of the information set out on this webpage before acting on it.  Any forward looking statements on this webpage are not assured or guaranteed and may be affected by a number of unforeseen circumstances.  The extent of any redevelopment and its timing may change dependent on a range of issues.  Any retailers, location of tenancies, depiction of usage or category of retailers represented are for illustrative purposes only and do not constitute any representation as to the final tenancy mix of any redevelopment or otherwise.  Neither Scentre Group, the lessor, nor any of their related bodies corporate will be liable or otherwise responsible for any loss or damage (whether from negligence or otherwise) suffered as a result of any decision that you may make to act on the information contained in this presentation.

Tahani Kassem

Kiosk Leasing Executive, Leasing

0447 798 436

Allison Rando

Leasing Executive, Leasing

0411 752 554

Chris Smith

Leasing Executive , Leasing

0417 791 593

Michelle Johns

Regional Manager, Leasing

0419 124 293

Geoff Wright

Regional Manager, Retail Design & Delivery

0437 377 217

Brand & Retail Solutions Contacts
Promotional, Pop up & Advertising
+61 2 9358 7441
[email protected] Online Enquiry
digital & online
sponsorship & custom campaigns
experiential & pop-up
1239 Nepean Hwy
Cheltenham, VIC 3192

03 9582 5600


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