Scentre Group and Salvation Army partner to support bushfire relief and recovery

• $500,000 cash donation to the Salvation Army

• In-kind support in Westfield centres via digital screens, media network and community desks to facilitate Salvos fundraising campaigns

Scentre Group will provide a cash donation of $500,000 to the Salvation Army and additional in-kind support via the company’s digital screen and media network and community desks across its Westfield Living Centres to support the charity’s relief and recovery appeal in the wake of the bushfire emergencies.

Scentre Group CEO Peter Allen said the scale and impact of the bushfires across Australia has been devastating and the company was partnering with the Salvos in a number of ways to support what is needed now and in the future.

“On behalf of our company, I want to express our deepest condolences to the families who have lost their loved ones, homes, businesses and communities. We also express our deep admiration and gratitude to all of the volunteer firefighters and emergency services personnel for their efforts,” Mr Allen said.

“We will partner with the Salvation Army with cash and in-kind support to facilitate delivery of their bushfire relief and recovery programs, recognising these efforts will take some time. This includes a cash donation of $500,000 as well as access to our digital screen and media network across our Westfield Living Centres to promote their fundraising campaigns. Additionally, we will provide access to our community desks in our centres to facilitate fundraising.”

Mr Allen said every Westfield Living Centre was considered social infrastructure and had a community asset plan. This included providing support to local emergency services as a place of refuge or shelter when needed.

He said impacted Scentre Group employees would be supported in a number of ways including through its Employee Assistance Program and by matching dollar-for-dollar any donations made to charitable and not-for-profit organisations through the company’s existing Workplace Giving Program, which includes the Salvation Army and many other organisations.