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Westfield Knox
Westfield Knox is one of the largest shopping centres in Melbourne. Located at the foothills of the Dandenong Ranges approximately 25 kilometres east of the CBD, it is easily accessed by major arterial roads, including the Monash and Eastern Freeways. In 2021, Westfield Knox commenced a $355 million redevelopment to be completed in stages between late 2022 and 2023. Stage one will feature a new fresh food market on Level 1, including ALDI and Woolworths. The second stage will see the addition of the Knox public library and an elevated retail and lifestyle offer spanning a diverse mix of categories and uses. Once complete, Westfield Knox will span 144,810 square metres and feature seven major retail partners and approximately 350 speciality retailers. The centre currently caters to a trade area population of approximately 474,000 people, with a total accessible market of 2.2 million residents. The centre is home to a range of Australia’s most well-known retailers including Kmart, Target and Coles. There is also a Village Roadshow cinema complex and a broad mix of retailers including over 380 specialty retailers.
The total retail spend by the Westfield Knox Total Trade Area was estimated at $7.3 billion in 2021 and the total retail spend by the Main Trade Area was estimated at $3.4 billion. The total annual retail spend per capita for the Westfield Knox Total Trade Area is estimated at $15,296 which is broadly in line with the Melbourne metro average ($15,152). Westfield Knox Main Trade Area residents have high rates of home ownership in the area. 82% of residents own their own homes or are paying a mortgage, compared to the Melbourne Metro average of 69%. The workforce in the Main Trade Area is largely a professional one. 71% of workers are employed in white collar occupations with the remaining 29% work in blue collar roles.