Westfield Knox

Westfield Knox is one of the largest shopping centres in Melbourne. Located at the foothills of the Dandenong Ranges approximately 25 kilometres east of the CBD, it is easily accessed by major arterial roads, including the Monash and Eastern Freeways. In 2022, stage one of its $355 million redevelopment, a gourmet marketplace including ALDI and Woolworths, opened on Level 1 of the centre. The remainder of the centre will open in stages throughout 2023 and will feature the new Knox public library, a full-size basketball court, a swim school, co-working facilities and other community uses. Once complete, Westfield Knox will span 144,810 square metres and feature seven major retail partners and a total of 405 business partners.

The centre currently caters to a trade area population of nearly 470,000 people, with a total accessible market of 2.0 million residents. The centre is home to a range of Australia’s most well-known business partners including Kmart, Target and Coles. There is also a Village Roadshow cinema complex and a broad mix of 405 business partners.

The total retail spend by the Westfield Knox Total Trade Area was estimated at $7.9 billion in 2022 and the total retail spend by the Main Trade Area was estimated at $3.6 billion. The total annual retail spend per capita for the Westfield Knox Total Trade Area was estimated at $16,858 which is broadly in line with the Melbourne metro average ($16,736). Westfield Knox Main Trade Area residents have high rates of home ownership in the area. 80% of residents own their own homes or are paying a mortgage, compared to the Melbourne Metro average of 69%. The workforce in the Main Trade Area is largely a professional one: 73% of workers are employed in white-collar occupations with the remaining 27% work in blue collar roles.

Brand and Retail Solutions Contacts

Promotional, Pop up & Advertising

+61 2 9358 7441

Online enquiry

Brand and Media Solutions

Superscreens

Smartscreens

Digital and Online

Sponsorship & custom campaigns

Experiential & pop-up

Centre Location

425 Burwood Highway

Wantirna South, VIC 3152

03 9814 5000

Sources

AU: Urbis; Market Info; ABS (incl. Census 2021, Census 2016); and trade areas defined by Quantium (Quantium's data output captures the electronic bank transactions of representative sample of people who purchased at Westfield Destinations and their associated Trade Areas. Representative electronic bank transaction data is weighted using the ABS 2016 Census to be demographically and nationally representative of the Australian market). Refer to applicable Westfield Destination Trade Area Maps for further trade area information. Drives times were estimated using Google in 2023 (set for a Saturday in August).
NZ: Urbis, Marketview, Stats NZ (incl. Census 2018). Refer to applicable Westfield Destination Trade Area Maps for further trade area information. Drive Times were estimated using Open Source Maps.
Note: Household income estimates are as at the Census year (2021 for Australia, 2018 for NZ), Population and Retail expenditure estimates for 2022 are impacted by the COVID-19 pandemic and provided as a guide.

Disclaimer

The portfolio information on this webpage is produced by Scentre Shopping Centre Management Pty Ltd ACN 000 712 710 and its related bodies corporate, as applicable (Scentre Group). The information is provided in good faith and is believed to be correct as at February 2023. The information does not constitute any offer, warranty or representation as to the profitability of the Centre or any premises. You should make your own enquiries and obtain your own legal, business and financial advice about your participation in the Centre and you must satisfy yourself as to the correctness of the information set out on this webpage before acting on it. Any forward looking statements on this webpage are not assured or guaranteed and may be affected by a number of unforeseen circumstances. The extent of any redevelopment and its timing may change dependent on a range of issues. Any retailers, location of tenancies, depiction of usage or category of retailers represented are for illustrative purposes only and do not constitute any representation as to the final tenancy mix of any redevelopment or otherwise. Neither Scentre Group, the lessor, nor any of their related bodies corporate will be liable or otherwise responsible for any loss or damage (whether from negligence or otherwise) suffered as a result of any decision that you may make to act on the information contained in this presentation.