Westfield Knox is one of the largest shopping centres in Melbourne. Located at the foothills of the Dandenong Ranges approximately 25 kilometres east of the CBD, it is easily accessed by major arterial roads, including the Monash and Eastern Freeways. In 2022, stage one of its $355 million redevelopment, a gourmet marketplace including ALDI and Woolworths, opened on Level 1 of the centre. The remainder of the centre will open in stages throughout 2023 and will feature the new Knox public library, a full-size basketball court, a swim school, co-working facilities and other community uses. Once complete, Westfield Knox will span 144,810 square metres and feature seven major retail partners and a total of 405 business partners.
The centre currently caters to a trade area population of nearly 470,000 people, with a total accessible market of 2.0 million residents. The centre is home to a range of Australia’s most well-known business partners including Kmart, Target and Coles. There is also a Village Roadshow cinema complex and a broad mix of 405 business partners.
The total retail spend by the Westfield Knox Total Trade Area was estimated at $7.9 billion in 2022 and the total retail spend by the Main Trade Area was estimated at $3.6 billion. The total annual retail spend per capita for the Westfield Knox Total Trade Area was estimated at $16,858 which is broadly in line with the Melbourne metro average ($16,736). Westfield Knox Main Trade Area residents have high rates of home ownership in the area. 80% of residents own their own homes or are paying a mortgage, compared to the Melbourne Metro average of 69%. The workforce in the Main Trade Area is largely a professional one: 73% of workers are employed in white-collar occupations with the remaining 27% work in blue collar roles.
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