Westfield Plenty Valley is located on Melbourne’s northern fringes, approximately 25 kilometres from the Melbourne CBD. Positioned conveniently adjacent to a railway station, the centre currently caters to a trade area population of nearly 307,000 residents, with a total accessible market of 1.0 million residents. The centre has two fresh food precincts as well as Kmart, Target, Coles, Woolworths and ALDI, and a selection of approximately 183 specialty stores. An $80 million redevelopment completed in 2018 included the addition of a new al fresco leisure and dining precinct with around 20 specialty business partners and food operators. The entertainment offering includes a first-class Village Cinemas complex, including Gold Class, Vpremium, Vmax and Vjunior.
The total retail spend in the Westfield Plenty Valley Total Trade Area was estimated at $4.5 billion in 2023 while the total retail spend by the Main Trade Area was estimated at $2.5 billion.
In the Main Trade Area, 36% of households are families with children under 15 years of age, well above the Melbourne Metro average of 28% in 2021 (Cenus). There is also high home ownership with 76% of households owning their own homes or paying a mortgage compared to the Melbourne Metro average of 69%. In the Main Trade Area, 68% of workers are managers, professionals or other white-collar workers with the remaining 32% employed in blue collar occupations.
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415 McDonalds Road
Mill Park, VIC 3082
03 9404 4511
We acknowledge the Traditional Owners and communities of the lands on which our business operates.—
We pay our respect to Aboriginal and Torres Strait Islander cultures and to their Elders past and present.—
We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.