Westfield Plenty Valley

Westfield Plenty Valley is located on Melbourne’s northern fringes, approximately 25 kilometres from the Melbourne CBD. Positioned conveniently adjacent to a railway station, the centre currently caters to a trade area population of nearly 312,000 residents. The centre has two fresh food precincts as well as Kmart, Target, Coles, Woolworths and ALDI, and a selection of approximately 182 specialty stores. An $80 million redevelopment completed in 2018 included the addition of a new al fresco leisure and dining precinct with around 20 specialty business partners and food operators. The entertainment offering includes a first class Village Cinemas complex, including Gold Class, Vpremium, Vmax and Vjunior.

The total retail spend in the Westfield Plenty Valley Total Trade Area was estimated at $4.8 billion in 2024 while the total retail spend by the Main Trade Area was estimated at $2.7 billion.

In the Main Trade Area, 36% of households are families with children under 15 years of age, well above the Melbourne Metro average of 28% in 2021 (Cenus). There is also high home ownership with 76% of households owning their own homes or paying a mortgage compared to the Melbourne Metro average of 69%. In the Main Trade Area, 68% of workers are managers, professionals or other white-collar workers with the remaining 32% employed in blue collar occupations.

BrandSpace Solutions: Media & Retail Pop Up

Scentre Group BrandSpace provides access for businesses to leverage a range of solutions that are designed to facilitate connection with more customers at every stage of their journey.

Contact BrandSpace

SmartScreens

Digital

Retail Pop Up & Experiential

Centre Location

415 McDonalds Road

Mill Park, VIC 3082

03 9404 4511

Sources

AU: Urbis; ABS (incl. Census 2021); and trade areas defined using transaction data from CBAiQ (CBAiQ's data output captures the electronic bank transactions of representative sample of people who purchased at Westfield Destinations and their associated Trade Areas. Representative electronic bank transaction data is weighted using the ABS 2021 Census to be demographically and nationally representative of the Australian market.).
Refer to applicable Westfield Destination Trade Area Maps for further trade area information.
NZ: Urbis, Marketview, Stats NZ (incl. Census 2023). Refer to applicable Westfield Destination Trade Area Maps for further trade area information.
Note: Household income estimates are as at the Census year (2021 for Australia, 2023 for NZ), Population and Retail expenditure estimates for 2024 are provided as a guide.

Disclaimer

The portfolio information on this webpage is produced by Scentre Shopping Centre Management Pty Ltd ACN 000 712 710 and its related bodies corporate, as applicable (Scentre Group). This portfolio information is produced, owned and / or licensed by Scentre Group. The information may contain data provided by CommBank iQ, Commonwealth Bank (ABN 48 123 123 124) (CBA), the Quantium Group Pty Limited (Quantium), Urbis, or by Scentre Group; together the Data Providers. The information is provided in good faith and is believed to be correct as at February 2025. We note, however, that the analytic techniques used to produce these materials are new, based on imperfect models, subject to refinement and change, and that they may contain errors and omissions. The information does not reflect the views, opinions or recommendations of the Data Providers nor does it constitute advice in any form. You must satisfy yourself as to the accuracy and completeness of this information for your purposes. The information does not constitute any offer, warranty or representation as to the profitability of the Centre or any premises. You should make your own enquiries and obtain your own legal, business and financial advice about your participation in the Centre and you must satisfy yourself as to the correctness of the information set out on this webpage before acting on it. Any forward looking statements on this webpage are not assured or guaranteed and may be affected by a number of unforeseen circumstances. The extent of any redevelopment and its timing may change dependent on a range of issues. Any retailers, location of tenancies, depiction of usage or category of retailers represented are for illustrative purposes only and do not constitute any representation as to the final tenancy mix of any redevelopment or otherwise. Neither Scentre Group, the lessor, nor any of their related bodies corporate will be liable or otherwise responsible for any loss or damage (whether from negligence or otherwise) suffered as a result of any decision that you may make to act on the information contained in this presentation.
No raw data or individual customer data is accessible from the data on this web page. All customer data is handled in accordance with the CBA’s Privacy Policy (https://www.commbank.com.au/support/privacy.html) and Scentre Group’s Privacy Policy (https://www.westfield.com.au/privacy-policy#security-and-privacy-policy).

We acknowledge the Traditional Owners and communities of the lands on which our business operates.

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We pay our respect to Aboriginal and Torres Strait Islander cultures and to their Elders past and present.

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We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.