Launching the Hidden Disabilities Sunflower

To empower customers of all abilities to equitably experience our Westfield destinations with dignity and respect, we have launched the Hidden Disabilities Sunflower initiative across all 42 Westfield destinations.

The Hidden Disabilities Sunflower is a globally recognised symbol for non-visible disabilities, also known as hidden disabilities or invisible disabilities. We make sunflower lanyards available to customers, allowing them to choose to let people around them know they have a non‑visible disability and that they may need a helping hand, understanding or simply more time.

We have trained our team to identify the Hidden Disabilities Sunflower, gain a deeper understanding of hidden disabilities and learn how to approach and support customers. Trained team members wear pins to identify themselves to customers.