Westfield Wall of Gratitude

The activation was launched across our 42 Living Centres throughout November 2020 with the aim to connect our communities.

Customers were invited to write a message of thanks to someone who had helped them through 2020 and post it on the Wall of Gratitude. With 18,500 messages of thanks posted, the activation helped our customers feel connected to their communities.

For every message, Scentre Group donated $1 to Lifeline Australia or Lifeline Aotearoa on our customers behalf, totaling $19,000. We partnered with Lifeline to support their important work and to promote their services to our customers, community and retailers who may need critical support from Lifeline following such a difficult year.

Our National Community Experience Manager, Pam Wilson said: “2020 was an extremely hard year for many. By creating a simple, genuine and heartfelt activation for our customers we help nurture resilience and hope in our communities.”

Customers shared messages of those essential workers and first responders who went above and beyond, of neighbours and family who delivered groceries, community services and even Westfield cleaners for keeping them safe.