The Role of Retail Out-of-Home, Redefined
What happens when you combine the power of large destination retail with the rigour of ROI measurement?
New research in partnership with Analytic Partners, a global leader in marketing mix modelling, explores the performance of Retail Out of Home advertising.
Combining independent ROI analysis with the scale and influence of Westfield destinations, the research offers a fresh perspective on media effectiveness and why Retail OOH deserves a more prominent role in the media mix.
The key takeaways from the research include:
Plan for Synergy: No channel works alone. The strongest plans combine channels playing complementary roles.
Plan for Environment: Reach alone doesn’t explain effectiveness. Where audiences encounter advertising matters.
Plan for Readiness: The greatest opportunity lies where reach and readiness come together.
To learn more about the research, contact us.
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—We pay our respect to Aboriginal and Torres Strait Islander cultures and to their Elders past and present.
—We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.
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