Westfield Doncaster is situated 17 kilometres from the Melbourne CBD and currently catering to a trade area population over 780,000. One of Melbourne’s largest shopping centres, Doncaster is home to many of Australia’s leading brands including David Jones, Myer, BIG W, Kmart, Coles, Woolworths, Apple and Zara. The centre offers one of the best fashion offers in the city with 406 business partners, and complemented by valet parking, electric car charging and styling services. The rooftop modern village style indoor/outdoor dining and entertainment precinct features 14 restaurants.
The total retail spend in Westfield Doncaster’s Total Trade Area in 2025 was estimated at $13.9 billion while the total retail spend in the Main Trade Area was estimated at $6.8 billion. The total annual retail spend per capita for the Westfield Doncaster Total Trade Area was estimated at $17,750 which is 7% above the Melbourne metro average ($16,618). There are high levels of home ownership in the Main Trade Area with 76% owning their home or paying a mortgage, and also a high proportion (83%) of all workers in the area are managers, professionals or other white-collar workers.
Scentre Group BrandSpace provides access for businesses to leverage a range of solutions that are designed to facilitate connection with more customers at every stage of their journey.
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Retail Pop Up & Experiential

619 Doncaster Rd (Cnr Williamsons Rd)
Doncaster, VIC 3108
03 9848 1699
We acknowledge the Traditional Owners and communities of the lands on which our business operates.
—We pay our respect to Aboriginal and Torres Strait Islander cultures and to their Elders past and present.
—We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.
85 Castlereagh St
Sydney NSW 2000
GPO BOX 4004
Sydney NSW 2001