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Westfield Living Centres at the helm of luxury retail flagship boomCBD luxury retail has been the quiet achiever of the past two years.Despite the interruptions to overseas and domestic travel, luxury spending by Australian residents rose by 21 per cent for the year to March 2022, compared to March 2021 #, holding up the mirror to the value and strength of the domestic customer.More businesses are making their way to our shores and investing in expanding and optimising their physical store networks.Customer demand for world-class luxury retail experiences has never been more aligned to the appetite we’re seeing from brands to increase their presence and engage with our customers.For many of these brands, Australia and New Zealand presents a key opportunity for growth.Brands once placed emphasis on the inbound stream of overseas visitors.  Now, this is just the icing on the cake and where we’ll start to see this growth accelerate as international travel takes pace.The rise of luxury retail flagshipsWestfield Living Centres are the destination of choice for customers.We are successful at driving visitation in our strategic locations, which is why businesses want to maintain and grow their store networks with us so they can connect and engage with more customers.Our Living Centres are located in the heart of communities, close to where majority of the population live. In 2021, we had 413 million customer visits and annual sales through our platform were $22.1 billion despite the extended lockdowns in NSW, Victoria, ACT and Auckland.We’re seeing customer visits continue to grow across our portfolio and we are confident in the role our Living Centres play in attracting visitation to CBD areas.Our approach to the customer is based on the insight that we compete for their time and attention. Listening and responding to feedback is how we curate retail experiences that meets their interests and needs.It’s also how we deliver on Our Purpose, Our Plan and Our Ambition to grow by becoming essential to people, communities and the businesses that interact with them.Over the past 2 years, our luxury retail portfolio has grown exponentially, now made up of 76 stores, representing 22 brands across Australia and New Zealand.When restrictions eased in New Zealand last year, we launched a new luxury precinct featuring 12 new stores, from Louis Vuitton, Gucci, Moncler, Balenciaga to Alexander McQueen, Burberry and more.Many of these brands are first to market, with Westfield Newmarket expected to be their only representation in the country.The response from the Auckland and broader New Zealand customer has been significant and it’s pleasing to see other brands taking notice. Versace and others will arrive later this year.At Westfield Sydney, we’ve introduced an ensemble of leading brands, including luxury watch and fine jewellery retailer Piaget, Jimmy Choo and Versace will open imminently. We are also fielding demand from many other brands looking to enter the Australian market.The access and ability to form connections with our customers has also motivated our existing brand partners to start thinking differently.Brands are responding to the demand we’re seeing for luxury experiences in our suburban Living Centres, including in New South Wales and Western Australia.They’re also investing heavily in rightsizing and refurbishing their existing flagship stores to bring the latest concepts and formats from around the globe, to Australia and New Zealand.Not long-ago customers would travel overseas to purchase a current season product. Now our partners see the value in expanding their store footprints so they can deliver the same, elevated experiences and ultimately house more product.The transformation of Gucci at Westfield Sydney is a good example of this. We supported the expansion of its flagship store from a single level to a 1,000 sqm two-level boutique featuring ‘bespoke client zones’ for exclusive shopping experiences.We’ve also supported Bottega Veneta, Balenciaga and Chanel with their own optimisation strategies, with works at Celine already underway and Fendi to commence early next year.Westfield Sydney at the heart of the CBD luxury precinct evolutionLooking more broadly at the Sydney CBD luxury experience it’s hard not to notice the evolution of the precinct and the significant role Westfield Sydney plays in that.Just like Canton Road in Hong Kong and the Miami Designer District, Westfield Sydney is considered a world-class luxury retail destination in its own right - best known for its diverse apparel, shoes and accessories offer.No other location in the Sydney CBD offers the extensive mix of luxury brands and experiences that Westfield Sydney delivers.As more office workers and visitors return to the CBD and with greater focus from government, industry and the private sector to revitalise the broader precinct, we’re feeling very optimistic about the long-term future of the CBD.Customers are enjoying being back in our centres and we’re also seeing a growing appetite for physical retail experiences. We expect this to continue.Together with our joint venture partner Cbus Property, we are investing in the redevelopment of 101 Castlereagh Street, which includes the expansion of Westfield Sydney – taking the centre from two to three interconnected buildings.The investment will enable us to create the next horizon of our flagship Living Centre. It will become a destination thriving off the 24-hr economy, where retail, residential and commercial combine.We’re looking forward to taking our customers, community, and business partners on the journey with us.As seen in 2022 Shopping Centre News CBD Guns issue# CBAiQ

Westfield Living Centres at the helm of luxury retail flagship boom

Piloting our Business Partner Support ProgramSupporting our business partners through various stages of their growth cycle is one way we will strengthen our relationships and achieve mutual success. We’re pleased with the feedback from a Business Partner Support Program focusing on our SME businesses.Our Regional Manager Centre Experience, Lachlan Monfries said: “We’re looking at how we can add value to our businesses in the long-term and  how we can support them  as they pursue their customer strategy, particularly our SME retailers.“An important element of how we are planning to do that is through a Business Partner Support Program. We know that the brands and businesses in retail that are continuing to win today are the ones who have invested in really good physical store networks and can amplify their ability to connect with customers physically as well as online. It’s not one or the other – it’s maximising the opportunity to connect with customers across all channels.“Throughout 2021, government restrictions across Australia and New Zealand meant many of our SME business partners or ‘mum and dad’ retailers were temporarily closed, so providing support was more important than ever.”To address the immediate issues of trading while in lockdown, our team partnered with Kelly Slessor, a digital retail expert, to tailor an online seminar for our business partners that focused on setting up a digital footprint and organising back-end technology for click and collect and online sales.Over 100 people attended the free-of-charge seminar and feedback was positive.To continue supporting our partners build their knowledge around online trading, we subsidised 50% of the cost of undertaking Kelly’s six-week Digital Growth Program for seminar attendees.
 Ben, Campbell’s Newsagency in Westfield Marion, said: &quot;What a wealth of UpToDate information Kelly has to offer. Kelly’s approach in teaching and desire for your business to do well is unquestionable. As a business person, I now know what I need to make my online shopping platforms work, without getting slugged hefty IT costs.
Helen Wieland, Sunglass Couture, said: “What a great course and thank you for being our Digital Growth Coach. The information of where to find, how to do, what to look for and in particular the data reports and tools to use have saved a lot of time and money. The ability to watch back sessions has been a major help too. Would recommend other business’s get on this course with you to learn and grow their ecommerce business.”
Geneane Gusse, Gallerie Fine Jewellery, said: “The course with Kelly is a fabulous digital journey of information tips &amp; tricks, current &amp; up to date with the ever-changing digital world. Lots of information available and a whole book of notes to implement to take my digital journey to the next level. Can’t wait to see my business rank number one in google searches.”
Lachlan continued: “In addition to positive feedback from those who continued to complete the Digital growth Program, a number of retailers have since committed to joining Westfield Direct to extend the reach of their businesses through our online aggregated click and collect service.“Westfield Direct is an extension of our in-centre experience. Through Westfield Direct, our business partners can leverage their store networks to increase productivity and reduce the cost of fulfilment.“Following the success of Kelly’s Digital Growth Seminar, we are assessing opportunities to develop an expanded seminar series with a range of content to inspire and grow the capability of our business partners.”

Piloting our Business Partner Support Program

Scentre Group commences construction on $355M redevelopment of Westfield KnoxThe reimagining of Westfield Knox is underway with transformation to occur in stages between 2022 and 2023Scentre Group in conjunction with joint venture partner State Super, has today announced commencement of its $355 million (SCG Share: $178 million) redevelopment of Westfield Knox.The staged redevelopment will transform the Westfield Living Centre into an elevated retail and lifestyle destination for Melbourne’s East.The first stage will include the new fresh food market on Level 1, featuring a selection of new and existing retail partners and food catering experiences alongside new supermarkets; Woolworths and ALDI.  The fresh food market is expected to open in late 2022.
The second phase will include the addition of the new 2,000sqm Knox public library, an elevated retail offer spanning a diverse mix of categories, from fashion to beauty, youth and homewares and a range of new uses. These include coworking facilities and recreational spaces for the community to enjoy.New retail partner updates and details on the new community uses will be announced during the redevelopment.In addition to the retail upgrades, the centre will undergo a comprehensive internal update entailing new flooring and finishes throughout, as well as upgraded customer amenities.The project will showcase Scentre Group’s responsible business strategy, including a number of sustainability initiatives which will improve the centre’s energy, water and emissions intensity. The installation of a large rooftop solar system will generate onsite renewable electricity.Scentre Group’s Director of Development, Stewart White said:“Construction is now underway. This is the first step in bringing our vision for Westfield Knox to life.
“We have listened to our community and learned first-hand what they want to see and experience in their local Westfield centre and now we’re focussed on delivering a world-class living destination by the end of 2023.
“We’re looking forward to taking our customers on the journey with us and will have further updates, including new retail announcements and details on our community spaces, to share as works progress.”Upon completion, Westfield Knox will have a gross lettable area of 144,810 square metres, and will feature seven major retailers, approximately 350 specialty retailers, opening in stages between the end of 2022 and 2023.For more information, including ongoing development updates, customers can visit the Westfield Knox centre website: www.westfield.com.au/knox.

Scentre Group commences construction on $355M redevelopment of Westfield Knox

Westfield extends centre experience with launch of Westfield Direct‘Westfield wherever you are’ with aggregated Click and Collect and home delivery to Australian customersScentre Group’s Australian customers can now shop from any Westfield any time, with the launch of Westfield Direct.Westfield Direct connects into, and is powered by, Westfield’s market-leading physical destination network offering aggregated Click and Collect and home delivery.Following a successful pilot in 2020, Westfield Direct extends the in-centre experience by enabling customers to purchase from multiple Westfield business partners across any Australian centre, in one online transaction.Westfield Direct offers more convenience and flexibility to more customers by leveraging the strategic locations of 37 Westfield Living Centres across Australia.Once an order is placed, customers can Click and Collect from the Westfield Direct service desk at their local Westfield or choose home delivery. Signage in-centre has been updated in preparation for increased Click and Collect customer visitation. Westfield Plus members will receive reward credits on all Click and Collect orders giving them further incentive to visit their local Westfield.Today’s launch is just the beginning of the Westfield Direct experience with over 100 existing business partners and brands from across a diverse range of categories on board, with new businesses joining every day.Customers can shop from big name brands to loved locals, including men’s and women’s fashion labels; MJ Bale, Cue, General Pants, Saba, Ted Baker, Sportscraft and Gorman, to homewares and leisure brands; Wheel &amp; Barrow, Habitania, House, My House, Build-a-bear, Kidstuff and HobbyCo, to health and beauty with Aesop and L’Occitane; and much more.
Scentre Group Chief Customer and Business Development Officer Phil McAveety said Westfield Direct builds on the company’s core business to create more opportunities for customers to connect with Westfield and its business partners:“We are bringing the Westfield experience to more people. This is fundamental to our customer strategy and our ambition to grow.“Westfield Direct offers more convenience, flexibility and choice for customers to shop Westfield, any time, anywhere – still with the human connection they value.“Westfield Direct provides our business partners with the opportunity to increase the productivity of their physical store networks whilst alleviating the time-intensive and costly process of fulfilling and delivering orders.“Westfield Direct also presents a significant growth opportunity for our SME retail partners, many of whom only have one or two physical stores with us and no online presence. We’re looking forward to supporting them through this transition and introducing them to new Westfield customers particularly in the lead up to the Christmas period.”Every Australian Westfield Living Centre will be a Westfield Direct distribution hub - facilitating inter-centre and interstate product transfers. Westfield handles the end-to-end experience, including order fulfilment logistics, last mile delivery and customer service.
How Westfield Direct works:Every business on the Westfield Direct platform has their own unique virtual storefront; an extension of their in-centre experienceCustomers can browse Westfield Direct by category or curated collections, visit a business’ virtual storefront or search by specific product to order from any Westfield, no matter where they are in Australia.Once an order is placed, customers can opt to Click &amp; Collect at any Westfield location or have their items delivered straight to their door. Customers can expect to receive their orders within 1 – 5 business days for Click and Collect and within 10 business days for home delivery.Westfield handles the end-to-end experience, including order fulfilment logistics, customer service and last mile delivery.Every Australian Westfield Living Centre is a Westfield Direct distribution hub - facilitating inter-centre and interstate product transfers.There are dedicated Westfield Direct service desks in every centre and friendly staff to assist with on-the-spot returns and other queries. Signage has been updated to help customers navigate Click and Collect. There is also an Australia-based customer care team that can be contacted via live chat or email.Special offers and benefits are available exclusively for Westfield Plus members via the Westfield Direct platform.Westfield Plus members can earn 10% reward credit on Click and Collect orders, redeemable as a Westfield Digital Gift Card once their reward balance reaches $20 or more. For more information on the Westfield Plus member benefits available, please visit: www.westfield.com.au/westfield-plusWestfield Direct is now available at www.westfield.com.au. Customers can shop all Westfield Direct businesses, browse curated collections, and search for specific products and brands using the search bar.Watch the Westfield Direct TVC.

Westfield extends centre experience with launch of Westfield Direct

Westfield Knox reveals vision for contemporary Living Centre as it accelerates redevelopment plansIndoor - outdoor retail, public library, sport and recreation parks, swim school, co-working; new retail concepts and experiences being explored with community front of mindWestfield Knox is putting the community at the heart of its redevelopment plans, as it outlines its vision to create an elevated retail and lifestyle destination curated specifically for its customers across Melbourne’s East.The centre, currently home to more than 350 retailers and spanning over 140,000 sqm, will be transformed to create a unique Westfield Living Centre complete with much-loved existing and new, innovative retail experiences.Myer’s confirmation of its departure earlier this year has fast-tracked the first phase of the development, now targeting commencement from September, pending owner approvals.A brand-new fresh food market featuring a curated selection of operators and a food catering experience will be located alongside a new Woolworths supermarket. In addition, Westfield Knox has today announced ALDI will also join the centre when the precinct opens in 2022.Planning for the redevelopment of Level 2 and upgrades to the remainder of the centre is underway and will be informed by community input.Scentre Group’s Director of Development, Stewart White said:“We’re excited about sharing our vision for Westfield Knox with the local community and hearing their feedback on some of the unique concepts being considered.“We&#39;re taking the opportunity to reconsider the whole centre experience, listen to our customers and community and create something that is purpose-built to meet their needs for decades to come.“Our customers have told us they’re passionate about an active lifestyle, family and coming together for social experiences. They also value working close to nature, embracing culture and diversity, education and living healthy and happy lifestyles. This sets up an exciting direction for the Westfield Knox experience and we’re actively exploring how we can best deliver a multi-use offer and services mix that fits this brief, within our environment.“Further to our recent announcement about Woolworths, we’re excited to announce the addition of ALDI to our retail mix. We know ALDI is a retailer sought-after by Knox customers and our strong relationship with ALDI has enabled us to introduce them to the centre as part of this redevelopment.We look forward to sharing further information about our plans for the centre, including new retailer announcements, later this year.”The enhanced retail offer at Westfield Knox will span a breadth of categories and uses. In addition to fresh food, these may include additional dining, quick eats, fashion, beauty, homewares, youth, education, sport and recreation, commercial, home and DIY, financial, health, medical and more.Non-traditional concepts and experiences currently being explored include a contemporary public library. Other communal spaces may also include:•    Indoor and outdoor recreation areas•    Swim schools•    Gated dog park•    Co-working offices•    Multi-sports centres•    Multi-purpose spaces for arts performances and lessons, conferences and functions, tutoring and education.A dedicated kiosk will be located opposite the food court on Level 2 of Westfield Knox giving customers the opportunity to learn more about the vision for the redevelopment and share their feedback.For more information, customer can visit the centre website: www.westfield.com.au/knox.

Westfield Knox reveals vision for contemporary Living Centre as it accelerates redevelopment plans

Westfield Newmarket announces international luxury retailersWestfield Newmarket today announced nine international luxury retailers set to join the centre later this year; solidifying the flagship Living Centre as the ‘home of luxury’ for New Zealand.Located at street level of the recently redeveloped Westfield Newmarket on Broadway, the luxury precinct will house a mix of new, first-to-New Zealand and first-to-portfolio retailers with the majority due to open before Christmas.The line-up of international luxury retailers soon to join Westfield Newmarket, includes: Louis Vuitton, Moncler, Saint Laurent, Balenciaga, Alexander McQueen, Burberry, Partridge Jewellers, Jimmy Choo and Michael Kors, with further names to be announced.Curated to cater to New Zealand’s growing appetite for elevated retail experiences, Scentre Group Director of Leasing and Retail Solutions and Development NZ, John Papagiannis said the introduction of these brands represents a significant milestone for luxury retail in New Zealand“We’re proud to be delivering this one-of-a-kind luxury retail experience, on a scale previously unseen in New Zealand.“The introduction of these retailers represents the strength of the local customer and their desire for premium retail and brand experiences akin to the rest of the world.“The new Westfield Newmarket luxury precinct will become a go-to destination for New Zealanders looking to connect and engage with some of the most sought-after luxury brands and we look forward to celebrating the first of many grand openings with our customers and retail partners later this year.”The new retailers join Auckland’s first David Jones and British luxury retailer Mulberry, which opened within the precinct in December 2020.For more information, including the latest updates and openings, customers can visit:  www.westfield.co.nz/newmarket

Westfield Newmarket announces international luxury retailers

Magnolia PlaceMagnolia Place opened at Westfield Helensvale in October 2020. It is the first multi-service approach to domestic and family violence assistance and prevention anywhere in Australia. Scentre Group’s Diversity &amp; Inclusion Domestic &amp; Family Violence Working Group Lead, Andrew Hulls, said: “Westfield Local Heroes is a powerful program designed to discover and celebrate community role models who’s work positively impacts the lives of others, including connecting them to important services.  “Partnering with Chris Boyle to open Magnolia Place for the Westfield Helensvale community is the epitome of this, embodying what we can achieve when we harness the knowledge, experience and passion of all that we do at Scentre Group.” Located at one of the main entrances of Westfield Helensvale, Magnolia Place provides a &#39;soft&#39; introduction to services for people in the local community experiencing family and domestic violence.It is through working at Westfield Garden City, Leasing Executive, Isaac Curgenven first met 2019 and 2020 Westfield Local Hero, Chris Boyle. Chris is the Founder of StandbyU Foundation. StandbyU Foundation helps individuals reconnect with friends and family and builds a shield of support and safety around them using special smartwatches. 

Magnolia Place was ultimately born from Isaac’s and Chris’ shared vision to create a community hub in a Westfield Living Centre that provides support and hope to those who need it.

Issac said: “I had a vision for a community support hub but it wasn’t until I moved to Westfield Helensvale and learnt the details behind the Northern Gold Coast’s un-enviable title as the domestic violence capital of Queensland that the project gained momentum.

“During the COVID-19 pandemic, one of our retailers decided not to expand their premises and suddenly we were presented with the perfect tenancy location and a Westfield Local Hero with the knowledge and experience to partner with us to deliver the services our community undoubtedly needs.Creating Magnolia Place is about responding to the local community’s need and delivering on Our Purpose of connecting and enriching communities.Isaac continued: “We wanted to be – and now are – genuine partners with StandbyU Foundation for the benefit of our community. The lease reflects our commitment to the partnership.”“The community recognised the need for the services Magnolia Place offers and rallied to bring it to life. The fit out of the premises was completed at almost no expense based on local providers’ and retailers’ generous donations of time, services and goods.“I’m excited that Magnolia Place is open and we’re beginning a new and positive journey with our Helensvale community.”

Magnolia Place