Emma Chesterfield talks about activating iconic partnerships.

Having announced our newest strategic partnership with Live Nation Entertainment, we sat down with our Head of Strategic Partnerships, Emma Chesterfield, to understand a little more about her career journey and the work she’s doing bringing these partnerships to life.

I fell into a media sales career straight out of university. I didn’t consciously pick the path but I was having a good time, learning a lot and moving through the ranks, and before I knew it, it was 14 years later.

I spent eight of those 14 years with BrandSpace and during that time, I engaged clients to strategically leverage the Westfield environment for their advertising campaigns.

Towards the end of my time in BrandSpace I started to build a new vision for my career. I didn’t want to leave Scentre Group but I wanted something new. I considered how I could leverage my disciplined and strategic skillset that was successful in business-to-business sales and apply it more broadly within our business.

With support of senior leaders, I moved from sales into Group Manager of Commercial Growth. It was the career change I’d been looking for with all the benefits of staying with a company I loved.

At the same time as building my career, I was also going through a personal fertility journey, which Scentre Group was incredibly supportive of. It was a blessing when I finally fell pregnant, but I was nervous that I would lose momentum in work.

At the time I was part of the Emerging Female Leaders group and through many honest and vulnerable conversations with those women, as well as senior leaders across our business, I reframed my thinking about parental leave; it wasn’t a stop to my career, it was just the next step in my journey.

I was thrilled when I was promoted to the role of Head of Strategic Partnerships while still on parental leave. Through those earlier conversations, my leaders knew my aspirations and capabilities and the messages I’d received before going on leave rang true: taking a break to build my family was part of my career within Scentre Group, not a barrier to it.

At its core, my role helps us deliver our plan to create the places people choose to come, more often for longer by building partnerships that deliver unique and exciting experiences for Westfield customers.

We have just announced our partnership with Live Nation, that will provide the opportunity for customers to intimately engage with music artists through a program of live music events hosted across our Westfield destinations.

I’m really enjoying my new role and I’m so pleased that I sought the support of my leaders and colleagues and openly talked about my career aspirations, while also focusing on my family – Scentre Group wants to be the place for talent to thrive, and they have certainly supported me achieve that.

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