Westfield Geelong
Westfield Geelong is located in the heart of Victoria’s second largest city. Servicing the Surf Coast and the Bellarine Peninsula with a total accessible market of approximately 337,000 residents, it is the region’s premier shopping centre. The centre is home to Myer, BIG W, Target and Coles as well as approximately 151 specialty stores.
The total retail spend by the Westfield Geelong Total Trade Area in 2023 was estimated at $5.6 billion while the total retail spend by the Main Trade Area was estimated at $3.5 billion. The total annual retail spend per capita for the Westfield Geelong Total Trade Area was estimated to be $16,609 which is 7% higher then the Melbourne metro average ($15,523). High rates of home ownership are found in the Main Trade Area with 69% of residents owning their homes or paying a mortgage in 2021 (Census). A quarter (25%) of households are families with children under 15 years of age, broadly in line with the Melbourne Metro average (28%). The centre serves a diverse community, with 69% of residents employed in managerial, professional or other white-collar roles and 31% occupying blue collar roles.
BrandSpace Solutions: Media & Retail Pop Up
Scentre Group BrandSpace provides access for businesses to leverage a range of solutions that are designed to facilitate connection with more customers at every stage of their journey.
SuperScreens
SmartScreens
Digital
Retail Pop Up & Experiential
Centre Location
95 Malop Street
Geelong, VIC 3220
03 5215 4000
We acknowledge the Traditional Owners and communities of the lands on which our business operates.
—We pay our respect to Aboriginal and Torres Strait Islander cultures and to their Elders past and present.
—We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.
Looking for a shopping centre or store?
Westfield AU | Westfield NZ
ABN 66 001 671 496
85 Castlereagh St
Sydney NSW 2000
GPO BOX 4004
Sydney NSW 2001