Our annual calendar of season-based and occasion-based campaigns, promotions and events help businesses reach and engage with a broader range of Westfield customers.

Programs include seasonal fashion, key sales periods such as toy sale and EOFY plus seasonal events such as Back to School, Chinese New Year, Easter, Mother's and Father's Day, Halloween and Christmas.

We encourage participation either through product placement within our owned media channels, visual merchandising or in-centre events.

Tactical initiatives are utilised within centres to drive higher engagement and dwell time from customers and are often aligned to seasonal programs.

Initiatives include immersive customer experiences such as cooking demonstrations and food tastings, children’s entertainment, fashion and home styling advice.

Westfield destinations offer a range of digital, online and experience platforms to help businesses and brands engage and connect with Westfield customers.

Our highly visible digital advertising screen network of SmartScreens and SuperScreens are available via inclusion in Westfield branded activity or exclusively leveraging paid opportunities.

The Westfield website embraces the energy and vibrancy of our destinations and offers marketing opportunities and store promotion with every business having activities via their own 'digital storefront'. Businesses can also access paid advertising opportunities on the website.

Centre specific newsletters and social channels provide opportunities for businesses to work with local marketing teams to promote special offers, promotions or store wide events.

Visual merchandising within centre is a strong brand and product awareness tool used throughout the year in conjunction with category programs, we encourage involvement and will work with you to find the most appropriate opportunities.

In-centre events are a regular feature within Westfield destinations and help drive higher customer visitation. Local teams work directly with businesses to include them in activity and align in-store offers, sales or events.