Our strategy


Our Purpose

Creating extraordinary places, connecting and enriching communities

OUR Strategy
Asset Management
Retail Product & Customer Experience
Capital Management

Asset Management

Our strategic objective is to own the highest quality shopping centres in Australia and New Zealand, and focus on maximising their operating performance through strategic asset management - delivering attractive long-term risk adjusted returns.

Retail Product & Customer Experience

We focus on the integration of fashion, food, leisure and entertainment experiences in each of our shopping centres, curating a retail environment that connects customers with retail partners, goods and services that will resonate within the local community.


We invest in the development of shopping centres that create extraordinary experiences for customers and attractive opportunities for retailers, enhancing the overall centre and delivering attractive long-term total returns.

Capital Management

We optimise our structure through the management of capital, funding and liquidity.

Our Portfolio

Scentre Group's assets form the pre-eminent shopping centre portfolio in Australia and New Zealand. The Group maintains the high quality of its portfolio through three key activities.

Intensive management of the centres through strategic asset plans leverage the unique benefits of the Group's vertically integrated operating platform. A redevelopment program whose future pipeline exceeds $3 billion comprises investment in major projects at high quality centres in high growth trade areas. Scentre Group also focuses closely on the curation of retail at its centres, ensuring the integration of key retail categories - including food, fashion, international brands and entertainment - customised to meet the unique demands of each trade area.

Our operating platform

The vertically integrated structure of Scentre Group's operating platform provides the business with a unique strategic advantage. By undertaking all elements of the asset operating cycle - including funding, development, design and construction, leasing, marketing and management.

The Group is able to maximise the benefits of its operating platform across all parts of the business. In leasing and retail solutions Scentre Group enhances the value-add to its retail partnerships through a broader range of offerings, including insights and analysis. A newly created business unit, Customer Experience, combines centre management, marketing, digital and customer insights to drive increased customer visitation. The Group's Design and Construction division is a multi-disciplined franchise with diverse capabilities, which - in employing more than 500 people - is one of the top five commercial construction companies in Australia.

Delivering outstanding returns through a vertically integrated operating platform

Leveraging the unique vertically integrated operating platform

Strategic Asset Planning

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