Bringing the precision of digital measurement
into the physical world

Our measurement and reporting suite offers insight across the entire marketing funnel to better evaluate campaign performance and effectiveness.

Customer Engagement Report

Customer Engagement Reports measure real time engagement with each individual SmartScreen ad play. These reports are anchored in actual viewer behaviour to deliver valuable insight into key performance and engagement metrics of our customers.

Brand Uplift Study

Brand Uplift studies measure customer awareness and consideration by surveying customers who visited a Westfield destination during the campaign, providing unmatched accuracy in OOH brand equity measures.

Customer Impact Report

Customer Impact Reports provide insights into how a campaign influences total sales and customer spending behaviour. Through our partnership with CommBank iQ, we can understand the volume of sales and the number of new customers in relation to being exposed to our campaigns in Westfield.

Each of these capabilities offers our partner's more knowledge on the performance of their campaigns, beyond mere visibility, to gain greater insight and provide more informed future decision making.