Bringing the precision of digital measurement
into the physical world

Driven by a desire to connect customers to the brands and retailers they love,
or would love to discover, we offer to partners a three – tiered approach to measurement that evaluate full funnel metrics.

With greater insight into campaign effectiveness on Westfield customers at all stages of their journey, our measurement and reporting capabilities are focused on data precision, network consistency and accuracy.

Customer Engagement Report

Available for all campaigns running on BrandSpace’s 1,600+ SmartScreens in Australia and New Zealand, Customer Engagement Reports measure real time engagement with each individual SmartScreen ad play. Relying on actual viewer behaviour to deliver valuable insight into customer interest and intent and derived from a composite of glances, dwell time and attention time based on views across the network within Westfield environments.

Enhancements to Brand Uplift

Uncovering a brand impact on individual customers, the Brand Uplift report fuses Westfield’s community research and Westfield’s membership database to measure awareness and consideration on action post campaign. Surveying customers that were only in destination when the campaign was live, offers unparalleled accuracy in OOH measurement.

Customer Impact Report (coming soon)

The Customer Impact Report, will provide brands with insight into how their campaign impacted sales and most significantly how it impacted customer spending behaviour. In conjunction with a new data partnership soon to be announced, this capability is currently being tested with select partners and will be released in coming months.

Each of these capabilities offers our partner's more knowledge on the performance of their campaigns, beyond mere visibility, to gain greater insight and provide more informed future decision making.