Season For Westfield

The biggest moments happen in real life. 

Christmas is one of Australia’s biggest shared cultural moments, a time when people come together, celebrate and create memories.

For brands, it’s an opportunity to be part of these moments and connect with customers in real world environments where they choose to spend time.

Where attention becomes influence

Westfield 42 destinations in Australia and New Zealand are more than places to shop. They are places to eat, connect, discover and experience.

Customers visit our Westfield destinations more often and for longer, creating valuable opportunities for brands to capture attention and influence decisions.

During the festive season, from October to January, that opportunity grows:

• 20% audience growth across Westfield destinations in November and December (1)

• 27% of customers spend longer in destination because of the festive atmosphere (2)

• 74% of Christmas spend occurred in store in 2025, according to CommBank IQ (3)

Make your brand part of the Season for Westfield

From high impact digital media to immersive brand experiences, BrandSpace gives brands the opportunity to connect with customers across Westfield destinations throughout the festive season.

By combining premium environments, with a high impact digital media network and immersive brand experiences, BrandSpace helps brands connect with customers where attention is earned and decisions are made. 

Because at Christmas, people don’t just shop - they connect, celebrate and create memories.

Contact us to understand your brand can make most impact during the biggest retail moment.

1 MOVE 2-week campaign, 5 cap metro, 100 Small Format + 5 Large Format. July through to October = First 2 weeks of the month. FN1 = 30th Oct to 15th Nov. FN2 = 16th to 29th Nov. FN3 = 30th Nov to 13th Dec. FN4 = 14th to 27th Dec
2 Westfield Community Research Christmas Intentions Study 2025, Australia n= 736
3 CommBank iQ, comparing transactions made during the Black Friday period, 18 November to 01 December 2025 and the Christmas period, 6 October to 29 December 2023 - 2025