Marketing

Our Westfield destinations are community hubs. In 2023 we welcomed 512 million customers visits to our centres.

Our marketing team activates our Westfield destinations to proactively connect with our communities and create engaging experiences for customers.

Our marketing team:

designs and delivers unique customer events and experiences to drive engagement
works with community organisations for the benefit of our local communities
creates digital content and manages Westfield social accounts
partners with retailers to market their brands to Westfield customers.

Every Westfield has a Community Plan that features a schedule of brand activations and community engagement activities, including cultural days of significance and initiatives that bring support and awareness to broader community challenges.

This year we are undertaking a year-long collaboration with Disney, enabling Westfield customers to celebrate The Walt Disney Company’s 100th anniversary in our destinations. As part of this, our marketing team is responsible for scheduling a series of unmissable experiences, events and offers featuring fans’ favourite Disney stories.

Westfield is an Official Partner of Netball Australia, an Associate Partner of Suncorp Super Netball and the Origin Australian Diamonds, as well as a Major Partner of Woolworths NetSetGO.

Our marketing team will bring this partnership to life for players, families, spectators and fans, across all levels of the game.

This supports our strategy to create the places more people choose to visit more often and for longer.

Building your career

With us, you will learn from the best and be supported to continually develop your skillset.

Our centre-based marketing roles offer great breadth of skill development and the vibrancy of working in a destination visited by millions of people each year. As part of the centre management team you will also learn from our Centre Managers and Retail Managers, in addition to the broader Marketing team.

We promote talent from within, and with a solid understanding of our physical destinations and customers, you can choose to pursue a marketing career, move into more specialist digital or content marketing roles, or even do something completely different and go into centre management roles. Anything is possible and exploring opportunities is encouraged.