Phil McAveety

Phil McAveety is Chief Customer and Business Development Officer of Scentre Group.

Phil was appointed Director Customer Experience of Scentre Group in July 2016 and then Chief Customer and Business Development Officer in March 2021. He has a globally recognised track record in brand management and customer experience, having held senior executive roles at some of the most well-known global consumer brands, including Nike, and Camper International.

Prior to joining Scentre Group Phil served as Executive Vice President/Chief Brand Officer for Starwood Hotels and Resorts Worldwide, operating across a portfolio of major brands including Sheraton, Westin, St Regis and W Hotels. Phil was responsible for managing a global brand strategy with local execution with a heavy reliance on digital execution.

Phil holds a BA (Hons) Economic History from Exeter University and an AMP (Executive MBA) from Harvard Business School.